Private Investigator in Facebook- SK Investigation Services

Marketing is a strategic part of business that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. I am sure you are wondering why am talking about marketing to a private investigator in Facebook,  but in order for you get clients and retain them, you have to understand how to market yourself and creating a sustainable market niche for yourself. Having a successful business enterprise requires your understanding of the 4Ps of marketing i.e. product, place, price and promotion. Your product is the services you offer as a Singapore private investigator, including all the benefits and values your services represent to the clients. The price is the amount of money the client has to part with for your services; and if the client feels like the service was not worth the value of amount paid, you are in trouble. Make sure you give quality and value for the price charged to the client. Place is the location of your private investigation offices. You may be getting clients from Facebook but how effective is your service from whenever you are located? What are the legal and financial implications of hiring you from wherever you are located and where the most part of the Sg investigation will take place? And the final P is the Promotion where we all know is the core of marketing. This involves viral marketing, advertising, public relations as well as bringing in and retaining new clients as well as old ones.

Now that you have an overview of the 4Ps of marketing, let us now delve into how you can use Facebook as a marketing tool. Whatever branch of private investigation you are specializing in or maybe you have taken up general sg investigative work, I am sure that you do know and understand who your target market is and the products you can offer to them as a private investigator that will be of benefit and value to them. Marketing your services on Facebook is free first and foremost so the only cost you will incur is internet charges from your Internet Service Provider (ISP). As a sg private investigator in Facebook, you may be tempted to use your personal page to market your services. This is not advisable as most of your potential client will not be able to access you and may not even want to friend you. The best way is to open an official fan page for your sg private investigation services and pick a memorable and professional name for your page (preferably your official business name as you cannot change it once created). Put up your contact details and in the profile section, talk about your services in a captivating manner. If the profile page is does not inspire interest, you will not get many people to ‘Like’ your page.

After setting up your business fan page, request your friends and family to ‘Like’ it and encourage their friends and network of Facebook friends to like it. You can have past clients post their testimonials on the page and let people interact with each other. You can also share some tips and tricks of protecting their investments, signs your spouse is cheating and all interesting titbits that is line with sg privateinvestigation. If you keep the fans on your business page engaged, they are more likely to recommend the page to their friends. You can also post links of your various products on the Facebook business fan page and the fans will click on it and be directed to your company site to learn more about your sg privateinvestigation services. As a privateinvestigator sg in Facebook, you have the chance to socialize and market your services at the same time. This can be done by organizing a meet and greet event at your business premises (or somewhere that accommodate a handful of people) and offering a free private investigation sg seminar as well as a day of social interactions. You will get to meet new people and possibly make new business opportunities from the event. You can also post some special offers meant only for your Facebook fans and in that way may create some return business. In all that you do, make sure you take control of your Facebook profile and make it your own so that anybody who sees it will take you seriously as a professional. Happy Facebook Marketing!

By: Singapore Private Investigator Sk Investigation Services